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Psychology of pricing
business Payments Pricing

The Strange Psychology of Pricing

Getting someone to book your service isn’t just about the value of what you have to offer. The price of the thing also plays an important role in determining whether we decide to part with our money . So why do people tend to be uncomfortable when they feel they’re getting something at too good …

How to increase prices
Featured Payments Pricing

How to Increase Prices in Your Business – Part 2

Should different customers pay different amounts? How much a service is worth to a client actually depends on that person’s individual situation. People place different levels of importance on different aspects of a product or service. How to increase prices in your business can be tricky. Some may value luxury, exceptional customer service and feeling …

How to increase prices
Featured Payments Pricing

How to Increase Prices in Your Business – Part 1

The question of when to raise prices can be difficult to answer. This is especially true if you’re having trouble turning a profit in your business right now. However, if you want to keep your business around for the long term, it’s important to increase your prices at some point so that you can ensure …