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If you’re trying to grow your small business, one of the best ways to do so is to identify your ideal client. A client who will appreciate your expertise and stick with you for years. But how do you find them? And how do you know if you’ve found the right people to help grow …
If you’re looking to make your first website, there are many options available to you. You can hire an agency to create one from scratch, use specialized software to design one yourself, or find ready-made templates online that are specific to your industry or business. Although it’s tempting to go with the first option, keep …
Should different customers pay different amounts? How much a service is worth to a client actually depends on that person’s individual situation. People place different levels of importance on different aspects of a product or service. How to increase prices in your business can be tricky. Some may value luxury, exceptional customer service and feeling …
The question of when to raise prices can be difficult to answer. This is especially true if you’re having trouble turning a profit in your business right now. However, if you want to keep your business around for the long term, it’s important to increase your prices at some point so that you can ensure …
Ecommerce has grown by leaps and bounds in the last few years, with more and more people using the Internet to buy products and services instead of visiting their local store. Of course, running an online shop come with their own unique challenges, which include converting visitors into customers, shipping your products to your customers, …
So how do you find the best point of sale solution? There are a lot of options out there for a lot of different POS systems. You could start by asking around and getting recommendations from other business owners. However, it’s important to think about what your individual business needs are. This guide provides several …
Get Ahead of the Curve with Social Media Planning
Smartphone photography has made the art of capturing moments accessible to everyone. It is great to use your smartphone to snap a picture when something new or exciting happens in your business. Or you can use it to simply capture who you’ve worked with that day for social media content and engagement with your customers. …
Have you thought about having a professional photography session for your dog grooming business? …jolly good, you are on the right path. If you haven’t thought about it and don’t even know what brand photography is then you need to approach this with an open mind. If the images on your website and social media …
Are you getting the best from your brand? Whether you’re just starting out or have been in business for a decade or more, making sure your brand is working for you is something you will have either nailed or leaves you confused. As a professional, you are proud of the work you perform. But does …