Marketing newsletters, otherwise known as email marketing or email newsletters, are a great way to stay in touch with customers, clients, and potential clients and are also an effective way to drive sales and get people to return to your website. To make the most of this powerful form of communication, you need engaging content that draws people in and keeps them reading. Here are four types of engaging content that will do just that.

1) Memorable Infographics

People love visuals. In fact, our brains process images 60,000 times faster than text. So it’s no surprise that infographics are one of the most engaging types of content for marketing newsletters. They’re also shareable, so your subscribers can help spread the word about your business. Consider turning some of your “top tips” for clients into an easy-to-understand visual with a company like Visme or Canva. With these services, you’ll be able to create and customize graphics in minutes – even if you don’t have any design experience!

Here is an example of the kind of content you can produce for your audience that is eye catching, ahreable and informative… 

https://my.visme.co/view/8r47vx7p-onz2g080k0165e6p

2) Tips and Guides

People love tips and guides because they offer a quick and easy way to learn something new. Keep your tips and guides short and sweet, and make sure they’re relevant to your audience. You can post them in a weekly newsletter or send them out on their own as standalone emails. If you want to add some flair, we recommend using graphics or videos. Video is one of the most engaging types of content on the web today. It’s also an excellent tool for sharing complex topics in a simple way that’s memorable. Video doesn’t have to be complicated or nerve wracking, you can use pictures or animations if you don’t fancy being on camera. We recommend having three videos at different lengths so that viewers don’t get bored too quickly.

3) How To Articles

How to articles are a great way to engage your readers and provide valuable information. They can be about your business from how to brush your dog for a groomers clients or how to stand to look great in photos for a photographers clients, how to care for your nails for a nail artist, or how to choose a design for clients of tattooists. You can also do more general practical guidelines of how to book online for example. Be sure to include plenty of tips and tricks to make your readers lives easier!

4) Top 10 Lists

People love lists because they’re easy to read and digest. A top 10 list is a great way to engage your readers and give them valuable information that they can use.  For example, you could provide the top 10 tips for choosing a pet. The top ten tips for choosing a wedding venue. The top 10 latest up do hairstyles or the top 10 age defying beauty techniques. It’s important not to publish too many top ten lists in one newsletter though – space out your content with other types of engaging content like infographics or articles. 

Newsletters made for you

Savvy now have pre made newsletters for you to use to plan your marketing and maximise the potential of your business. Available on our Extra plan, book in for a free DEMO today to see how they work and how they could have a massive impact on the success of your business.

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