Marketing newsletters can be an effective and engaging way to promote your business and gain new clients, but only if you know how to do it right. If you want to make sure your marketing newsletters are successful, consider these five tips to make sure you engage your readers and turn them into loyal customers who will love working with you and tell their friends about your services.
1) Use Personal Language
One of the best ways to make your newsletters engaging is through personal language. The more authentic and relatable you are, the better. Start using words like you or we in your newsletters so that it feels like you’re having a one-on-one conversation with your subscribers. In addition, you can also ask questions in your newsletters so that subscribers will feel involved and engaged throughout their reading experience.
2) Write Short Paragraphs
For more engaging content, use short paragraphs. A reader will spend an average of three to five seconds on each line of text. The ideal line length for readability is between 10 and 14 words—if you go any longer than that, readers may find themselves skimming. That’s fine if you want them to skim, but remember that skimmers aren’t likely to convert into loyal customers.
3) Use Lists
Lists are easy to read, quick to scan and capture lots of information in a small space. This makes them perfect for marketing newsletters. If you can think of a few ideas before writing your newsletter, break them down into different lists so they’re easier to digest—or even include it as part of your newsletter design! Here are some starting suggestions… Top 5 tips… Top 10 ways to… 4 Steps to… A Beginners Guide to… My favourite …
4) Write Concisely
With so many marketing newsletters out there, it’s more important than ever that you stand out. Don’t let rambling content kill your newsletter. Keep it short and sweet, or nobody will read it. The average reader gets dozens of emails per day, so if your newsletter is more than a few sentences long, chances are they won’t even open it! Break up paragraphs with images and bullet points whenever possible. Make it useful and relatable to the reader. Use Savvy’s send to all by flag to tailor the content to the people getting the message and tweak it for that subgroup. Persoanlize it – use Savvy’s autofill variables to talk directly to the client.
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