Social media can be an excellent tool to help you reach your marketing goals, whether you want to boost brand awareness, increase website traffic, or sell more products and services. So lets get ahead of the curve with social media planning! By planning ahead, you can ensure that your strategy matches up with important social media dates so that you can leverage them for maximum impact. Here are the most important social media dates of 2022—along with some ideas on how to use them in your favor.

Planning Your Calendar

At one time, business planning calendars were large wall-sized sheets on which everyone in an organization would jot down appointments and future events. This is essentially what you’re doing when you create a social media calendar—you’re mapping out your months ahead of time to optimize your content-publishing schedule.

Goal Setting

If you’re not already actively planning your social media strategies for 2022, it’s time to sit down and map out some goals. Social Media is key in terms of establishing yourself as an authority in your field, so now is the time to set out what you plan to achieve. Some things that can help include: Creating Content – How will you establish yourself as an expert? How will your keep your future clients and current customers engaged?

Planning Content

Use key dates throughout your year to plan a strategy for your content. Look at international holidays and celebration days as a place to start when planning engaging content of interest to your target market.

2022 is packed with social media milestones. Here are some key dates to get you started in planning your social media strategy for 2022. These are by no means all-inclusive, but it’s a good starting point.

Key Dates To Watch

January 

1st – New Years Day

20th – Get To Know Your Customers Day

24th – National Compliment Day

24th – Change a Pets Life Day

25th – Burns Night

28th – Data Privacy Day

February 

1st – Chinese New Year

5th – World Nutella Day

6th – Yorkshire Pudding Day

14th – Valentines Day

20th – Love Your Pet Day

22nd – Walking the Dog Day

March 

1st – St David’s Day

8th – International Women’s Day

13th – Daylight Saving

17th – St Patrick’s Day

18th – Red Nose Day

20th – International Day of Happiness 

23rd – Puppy Day

27th – Mothers Day (UK)

April 

1st – April Fools Day

11th – National Pet Day

15th – Good Friday

16th – National Wear Your PJ’s to Work Day

17th – Easter Sunday

23rd – St George’s Day

28th – National Superhero Day

May 

8th – Mothers Day (US)

11th – National Eat What You Want Day

13th – World Cocktail Day

15th – International Day of Families

21st – World Dog Day

30th – International Hug Your Cat Day

June 

1st – National Say Something Nice Day

8th – Best Friends Day

10th – World Gin Day

21st – National Selfie Day

24th – Take Your Dog To Work Day

30th – Social Media Day

July 

2nd – International Dog Day

4th – American Independence Day

7th – World Chocolate Day

17th – World Emoji Day

24th – Tell An Old Joke Day

August 

5th – International Beer Day

8th – International Cat Day

10th – National Lazy Day

13th – National Prosecco Day

19th – World Photography Day

September 

20th – Love Your Pet Day

21st – Peace Day

22nd – First Day of Fall

29th – National Coffee Day

October 

1st – World Smile Day

10th – World Mental Health Day

13th – Train Your Brain Day

16th – Bosses Day

31st – Halloween

November 

1st – World Vegan Day

5th – Bonfire Night

6th – Daylight Saving

13th – Remembrance Sunday

25th – Black Friday

28th – Cyber Monday

December 

11th – Christmas Jumper Day

17th – Super Saturday

25th – Christmas Day

26th – Boxing Day

31st – New Years Eve

Trend Spotting

2022 will be a big year for social media. At least, it should be! Start planning now to reach your audience in 2022! Use tools like Facebooks Creator Studio to help you schedule both Instagram and Facebook posts ahead of time.

Happy Planning for your Social Media for 2022!

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